Keep them beautiful

The Bettine care guide

Thoughtful care preserves the shape, finish and character of your shoes and bags, helping every piece become a lasting favourite.

Before the first wear

Try new shoes on a clean, soft surface until you’re certain of the fit. Use a shoehorn where possible and avoid crushing the back of the shoe. If a leather sole has a protective film, remove it only once you have decided to keep the pair.

Smooth & grained leather

Remove dust with a soft brush or cloth. Apply a small amount of neutral or colour-matched leather cream, testing it first on a discreet area, then buff gently. Regular light care is better than occasional heavy treatment.

Suede & nubuck

Use a dedicated suede brush on dry shoes to lift the nap and remove surface dirt. Avoid ordinary leather creams. If you use a specialist protector, follow its instructions carefully and patch-test before treating the full shoe.

Patent leather

Wipe away dust with a soft, slightly damp cloth and allow the surface to dry naturally. Do not use a stiff brush. An occasional patent-leather product can help maintain shine and flexibility when used as directed.

If they get wet

Blot moisture gently and fill the shoes with plain tissue paper to support their shape. Leave them to dry naturally, away from heaters, hairdryers and direct heat. Brush or condition only once completely dry.

Rest & storage

When possible, avoid wearing the same pair on consecutive days so moisture can evaporate. Store shoes clean and dry with tissue or shoe trees inside, protected from direct sunlight. For leather soles, a trusted cobbler can advise on adding a protective rubber layer.

Leather handbags

Store your bag upright in its dust bag, lightly filled with tissue so it keeps its shape, and away from direct sunlight. Wipe gently with a soft, dry cloth after use. Avoid contact with hand cream, perfume and freshly dyed denim, which can mark lighter leathers.

Suede, woven & beaded bags

Brush suede lightly with a dedicated suede brush. For woven and beaded designs, lift away dust with a soft brush and avoid overfilling, which can stretch the weave. Rest chain and top handles inside the bag rather than hanging it by them for long periods.